Back to Basics: How to Market your Brand Online with Digital marketing

This guide will help Lay the groundwork for your digital marketing system – setting up your accounts, getting that first bit of brand recognition, and making sure people can find you without opening your wallet at all. While some marketers and creatives offer to take care of these steps for time-strapped business owners, if you…

How a Lack of Systems is Hurting Your Business

One of the most overlooked & neglected aspects of running a successful company is the business systems. A business system is nothing more than recorded processes and procedures which enable your business to operate without you. McDonald's is one of the most successful companies which use systems. Because of the great management processes that were put in place they have continued to run a prosperous and profitable business for more than 60 years. A manual of procedures includes everything from the recruiting to the distribution of goods, to the customer service. Why You Need to Implement Systems in Your Business Unfortunately, many small business owners are caught in a catch 22. They don't have time to focus on their business because they focus too busily in their company. They are unable to take time off the company because they have not taken the time to develop documented systems and processes. Along with saving you time, the implementation of processes in your online business has many benefits. Lower Labor Costs The introduction of documented systems will help improve your company's efficiency, leading to a reduction of your labour costs. When an employee leaves, they may be the only ones who are knowledgeable about how to perform the job they need. You run the risk of losing knowledge and valuable enterprise resources without documented systems and processes. Improves Consistency Having documented systems and processes in place ensures that your staff work with the same information as anybody else. They need not rely on their perception of how a process should function.…

The top 5 tools to help you systematise your business online

You probably never imagined when you first started your business that it would quickly take up all your free time to keep things running.  The daily tasks you are required to do can become overwhelming, from answering an endless number of emails to ensuring your invoices are created and sent to your customers The systematisation of your online business can help free up some of your time, so you can focus on the tasks that will help you grow.  Here are the top five tools that can help you systematise to expand your business online. Asana Asana (https:/asana.com) can help when you are required to collaborate with a team. Asana was designed to help keep you on the job by dividing your "to- do" lists into actionable tasks based on the specific project, the due date and the allocated team member. It also works with Dropbox and Google Drive, so you can easily share files with your team. Ontraport Ontraport (https:/ontraport.com) provides a single hub for all your data, customer information and business tools.  It allows you to market your business via email, postcards, SMS and more while offering you the ability to seamlessly sell your products, services and programmes.  It also has a feature which allows you to process payments through PayPal or your regular dealer. Basecamp If organisation is lacking in your company, Basecamp (https:/basecamp.com) helps bring everything your company's work on to one place.  Basecamp helps you get organised, centralised and clear so that everyone in your team knows where things stand and without asking can get what they need. Google Docs Google Docs (https://docs.google.com) can be used with your team to make your content accessible and easy to find for everyone. The program allows multiple team members to work on document in real time, immediately…

Top 5 Business Mistakes When trying to systematise

It is imperative that you create a systemised business to grow and become successful. Business structures are critical to developing an asset that will generate the most significant return on your investment, establishing the structure and order required to manufacture your product, and producing reliable results whenever promised. Although there are many ways to approach the systemisation process, not all of them are successful. When attempting to systemise a company, many mistakes are made. Having No Strategic Plan If you want to effectively systematise your company, you need to know what you are building, why you are building it and where you want to go with it.  You need to write down your business goals and what you want to do in the next 5 years. Getting this image in your mind will allow you to prioritise the creation, documentation and implementation of the system based on the business effect that they will have Looking for a “One Size Fits All” System Unfortunately , you can't take anything off a shelf and have it fit your business automatically.  You have to configure them for your specific company to enable your systems to function. They have to deal with your dream, with your needs. You have to design your systems to yield the results you want Not Documenting You can't repeat a system correctly unless it's clearly documented. Although you may have a system that has naturally developed over time that works really well if it is not written down, how can you train others to produce the same results?  Documenting your processes makes sure everybody does the job the same way, every time. Documenting your processes is critical to your success. Lack of Implementation Implementation of your systems is essential if you want to truly have a systemized company. It isn't enough to just document your processes; you have to execute them. As…

Who is our Founder? – Learn more about James K. Kaguima entrepreneurial journey

Photo taken in 2020 James Kaguima is a entrepreneurial innovator & social entrepreneur, founder of Hasani Design, a platform that helps startups & brands Digitalise their value online through implementing digital innovation & transformation strategies. He is also interested in the advancement in emerging economies through innovation and empowering the next generation to lead through…