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- Be personal. Whether your blog is polemical or whimsical, your reader should feel like they are involved in a conversation with a very interesting person
- Tell stories. Make them real by locating them in space and time
- Just like any other web copy – blog readers must be able to scan a posting
- Posting titles and links are best when they’re meaningful
- Link to past pieces in your blog – don’t assume the reader is reading every time you post
- Build trust by providing some information about the author
- Include a photo of the author
- Use blogs as a method of building community and empowering your users
- Tag key words in your blog so that people can find it
- Link to other relevant blogs and comments, this will bring more traffic to your blog
- Blog regularly
Tip –Beware of blogspam. If reader’s can post replies on your blog, make sure there are no unwanted links.
